Vehicle wraps for businesses are a powerful marketing tool that should be considered part of a comprehensive marketing strategy
Vehicle wraps are a marketing staple for any business with company vehicles. Not only are they durable and easy to maintain, but they are also a powerful marketing tool that can reach a wide variety of prospective clients with no added daily effort. If you’re on the fence about getting vinyl wraps for your work vehicles, here are three critical benefits for you to consider.
Vehicle Wraps Stand Out
While vehicle wraps have been a staple in advertising for a while, most vehicles on the road today are just a single color. Having clear and colorful vinyl wraps for your fleet grab attention anywhere your vehicles go. Vinyl wraps are highly customizable, so there are many options you can choose from. That doesn’t mean you should just go crazy with all kinds of designs and colors, though. The design should still match your brand’s aesthetic. Keep in mind that if a prospective customer is looking at your vehicle wrap while driving, they only have a few seconds to get the correct information, so any text should be clear and easy to read.
Vinyl Wraps Are Mobile Billboards
Choosing the right vehicle wraps for your fleet is like setting up a billboard in each neighborhood you service. They can go as far as your service area and are great ways to build confidence in your company. Neighbors will be able to see your car wraps when your team is working at a nearby home, which can be great for word-of-mouth advertising. Vinyl wraps also work outside of regular business hours too. Not only may prospective customers see your team responding to calls outside of normal business hours if you offer emergency services, but they may also see your branded vehicle wraps at an employee’s home at the end of the day.
Car Wraps Establish Cohesive Branding
If you have a comprehensive marketing strategy, vehicle wraps should definitely be used to strengthen it. Prospective customers will be more likely to recognize your branding if your imagery is simple and consistent across all platforms. You can integrate elements of your print marketing on your vehicle wraps, and you may also want to include images of your fleet on your social media. Vinyl wraps can also be printed with QR codes to link your customers directly to your website or social channels.
Contact Brand It, Wrap It Today
If you are looking for a cool custom way to decorate your vehicle or advertise your business, make sure to check out Brand It, Wrap It, Custom Signs, and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Pinterest, and Instagram.