Having incredible signage for your business is a great way to attract customers.
Event signage can make or break the success of your event. Great signage can also attract people to a less-than-thrilling event, while poor signage can drive people away from a fascinating experience. Planning your event signage is essential, and partnering with a competent and experienced company like Brand It Wrap It is a great idea.
Don’t Be Traditional
When renting an event space, think of all of the exterior areas that can be decorated. For a brand event, Kate Spade used distinctly-patterned event signage to cover each window and door. They also installed carpeting on the floor outside as a creative form of signage to let attendees know where to go and force everyone else walking by to wonder what was going on.
Use Social Media
It seems like every celebration has a hashtag these days, and event signage is a great way to incorporate your event’s hashtag into the day and encourage attendees to post their photos using it. Checking in, using a hashtag, and using a custom Snapchat filter are all great ways to get your brand name out there. Purchase event signage that clearly displays your hashtag, and attendees won’t wonder what to use.
Display What You’re Selling
If your event is centered around a new product offering or another item that you sell, incorporate the product itself into the event signage. Consider using banners to beautifully display what your products are and position them in areas so that attendees will notice them and walk by them.
Look Down
Floor signage is one of the most unique ways to set your event apart from the crowd. Whether you use floor decals or another type of floor signage like Kate Spade did in the example above, placing your hashtag, brand name, or brand-specific patterns on the floor is an excellent way to engage guests.
Event Signage From Brand It Wrap It
If you are looking for a cool custom way to decorate your vehicle or advertise your business, make sure to check out Brand It, Wrap It, Custom Signs and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide awesome customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Google+ Pinterest, and Instagram.