Thinking about things like target audience and how to reach them is a good start to a branding strategy.
Branding is an important aspect of any business plan. You need to answer the Five W’s, and an H, for your business. Let’s break each one down, and see what you should do to make sure you’re effectively branding your corporate image and reaching people.
Who
Well, who are you? Or more importantly, who do you want your business to be. What kind of culture do you want to associate with your business. Figuring out your business’s identity is an important first step because it will be shown on everything you use to brand your company.
What
What types of tools do you need to show your brand to customers? Essentials like a website and custom commercial graphics are a great first step, but tools like interior graphics and fleet wraps can help show you are committed to your company’s branding efforts.
Where
Where can you reach the widest audience? The internet is great for reaching people, but often people ignore or even block online ads. Showing your branding off with fleet wraps or custom commercial graphics can reach a huge audience with little maintenance or effort on your part.
When
When’s the best time to reach them? This is a tough one, since you never know when anyone could be looking. Commercial graphics on or around your office building will help people not just know where you are, but they’re up all day and all night, just like prospective customers.
Why
What are you hoping to get out of your branding strategy? Increase revenue is a given, but things like customer loyalty and brand recognition are necessary steps to bringing in more business. Branding is also a great way to increase employee involvement. A clear brand identity is easier to get behind than a company without an idea of who it is.
How: Brand It Wrap It
Brand It Wrap It, Custom Signs and Vehicle Graphics is a full-service sign and wrap company committed to providing high quality affordable indoor/outdoor custom signage and vehicle graphic solutions to businesses of all sizes in Rockville, Maryland, Virginia, the Washington DC Metro community and nationwide.
Exceptional customer service, the latest technology, attention to detail, quality products, competitive pricing has proven to be our greatest asset.
Our goal is to exceed your expectations and produce effective custom signage that helps you promote your company’s image, attracts new customers, delivers your message, and gives your corporate image a creative edge.