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A floor wrap does more than just fill a space with visual elements, it can be quite useful for businesses. When people walk into a store, they’re expecting to see advertisements to products in the usual places, but floor wraps bring in an innovative way for business managers to send messages to their clients and customers. Consider the ways in which your business could benefit from adding floor wraps.
Marketing
Floor wraps are a great way to grab everyone’s attention as soon as they walk into the room. Therefore, it’s a solution to many marketing and advertising questions. One application is to draw attention to new or sale products. Use them in an aisle to encourage people to find another product that would complement the kind of product that they just picked up. A floor wrap is great for grabbing attention because they appear directly in your line of sight as you’re walking throughout the space. They’re also unexpected as people are used to looking overhead or at the ends of aisles for promotional material; seeing something on the floor as they approach is a unique advertising technique that will draw attention as they’re walking through. Even outside of a retail environment, floor wraps are great marketing tools for galleries, coffee shops, lobby areas, elevators, staircases, and other areas that see a lot of pedestrian traffic.
Direction
Use floor wraps to maintain organization and give direction. It makes sense that if you need to point people in the direction of a certain area, help them find a popular product, or know where to go for assistance, a floor wrap is an effective way to do it that won’t take up space or obstruct the walking path. They’ll also help designate what area or line people should be in, helping to calm frustrations or confusion during particularly busy times or seasons.
Floor Wraps from Brand It Wrap It
If you are looking for a cool custom way to decorate your vehicle or advertise your business, make sure to check out Brand It, Wrap It, Custom Signs and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide awesome customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook,Twitter, Google+ Pinterest, and Instagram.