Sometimes people confuse vehicle lettering and vehicle wraps because of their similarities. Put simply, vehicle wraps refer to graphics, custom images, and text that may cover the entire surface of a vehicle. On the other hand, vehicle lettering is more limited in its scope and refers to text-based approaches that can help boost your marketing. Both of them are great routes to take if you want to use a vehicle as a marketing tool or just define your branding more thoroughly; however, it’s important to understand just the differences between vehicle lettering and vehicle wraps.
Which will do the trick for your small business: vehicle lettering or a wrap? Take a look.
Why Vehicle Lettering?
Vehicle lettering is a specific kind of text that involves placing custom letters on a vehicle. If you want something traditional and understated, you may enjoy what vehicle lettering can add to your vehicle or fleet. Pick a font that goes with your company’s branding as well as some contact info and even current deals, and you’ll find that this simple approach can go a long way.
Compared to a full vehicle wrap, vehicle lettering is also typically much more affordable. You’re not going to be placing letters all over the vehicle, and you’re going to use far less vinyl as a result, which results in lower costs. Smaller businesses who want to make less of an investment but still get some of the benefits may take this approach, as well as larger businesses with big fleets that need lettering.
At the end of the day, vehicle lettering is a fantastic way to develop your brand. The more that vehicle travels, the more people will associate your business with the industry you work in. Just make sure you find a font that is suitable for making your brand appear professional.
Why Vehicle Wraps?
In contrast to vehicle lettering, vehicle wraps are much more of a statement. You can cover a vehicle in logos, graphics, and other kinds of images that help spread your brand. It’s going to be much more attention-grabbing than letters alone would.
While lettering may be a more affordable route, vehicle wraps are cost-effective as well. For just a few thousand dollars, you can get a wrap that will last years thanks to the tough vinyl used in these applications. It’s like a mobile billboard, so as far as marketing in that world goes, vehicle wraps are a great option.
What’s Right For You?
This question ultimately comes down to what your marketing strategy is. If you’re a straightforward brand with a simple message, vehicle lettering may be a good route to go. However, if you want to be bolder with your message in general, you may benefit from vehicle wraps. Always keep your brand aesthetic in mind when making these decisions.
Contact Brand It, Wrap It Today
If you are looking for a cool custom way to decorate your vehicle or advertise your business, make sure to check out Brand It, Wrap It, Custom Signs, and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Pinterest, and Instagram.